Lisa travels the world speaking, teaching, and writing about social media and content marketing. A social and digital marketing pioneer with more than 18 years in the digital world, she has reshaped strategies for brands like MSN.com, Boost Mobile, Gatorade, Pepsi, FOX TV Studios, XBOX, H2O Africa (Water.org), MTV, and Toyota.
She developed film, television, and new media content for Madonna's Maverick Films, Ben Affleck and Matt Damon's LivePlanet, and the broadband entertainment channels Atom Films and ManiaTV. Lisa worked on films with Joel Silver, Paul Thomas Anderson, Adam Sandler, Sam Raimi, and Stan Lee, and with photographers Helmut Lang and Taryn Simon, and she was also a finalist in the Sony Pictures and Atom Films' 2002 Make Your Mark Competition.
Lisa's digital projects have included partnerships with the UN Millennium Project, Sony Pictures International, and National Geographic. She's developed content and game play for a number of "firsts", including; Sprint’s first multiplayer location-based game, PhoneTag, XBOX360's first original content, Gears of War: Race to E3, Nerd Kingdom's TUG a procedurally-generated, sandbox, role-playing game, and the first "in-world" news for the virtual world SecondLife.
In recent years, Lisa's focus has been on helping small businesses build content and develop strategy, while holding them accountable to creating their digital success. Her clients include: art dealers, artisan food makers, artists, authors, coaches, consultants, high-end automotive repair, interior designers, service companies, speakers, and locally driven brick-and-mortar stores.
Lisa is also a contributing author to LinkedIn for Business and Social Media Marketing: Write Up Your Tweet, and featured in AmericanExpress Open Forum, Intuit Small Business Blog, The New York Times, The Huffington Post, and on NPR.
She studied Entrepreneurship and Marketing through the MIT Sloan School of Management OCW Project and received her B.A. from the University of Central Florida.
Social media strategy is more than social platforms like Facebook, Twitter, Pinterest, and LinkedIn. A solid social media strategy is branding, marketing, advertising, content generation, content sharing, community building, and a promise.
If you want a successful social media campaign, then you need to understand the implications of social media marketing. You will open a door to people looking for and expecting transparency. Therefore, your company needs to reflect your true company brand online.
What is in a brand?
• Benefits of doing business with you
• Promises your company makes
Every touch-point, every detail builds your brand.
Why is a potential customer going to choose you?
Develop your brand:
The way you share your story, your expertise, and your company values can generate more loyalty and sales than any traditional advertisement ... and that story needs to ring true to the way your business operates.
Marketing has changed. The way people purchase products and services has changed. Therefore, the way you think about marketing needs to change, too.
The Naked Brand is a film about how corporations can help save the planet one small step at a time. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, looking great isn't enough. It's time to actually be great. Watch the full film to begin to understand how a small company can learn from and do better than big companies.
Through the development of your company story, touch-points, and overall brand, comes a social media strategy that is unstoppable.
What are you doing now to show your customers that you are a business where they should spend their dollars?
- Lucrecia B., Artisan Food Company
Lisa McTigue has been a lifesaver to me. After contacting four other companies, Lisa was the only one who had the knowledge and expertise to help me. Thanks to Lisa, my company continues to improve with her assistance and supervision.
- Judy C., Author, Speaker, Coach
I have worked with Lisa since 2011 and it's rare to find a person that actually does everything they say they’ll do and do it well. She is a master at taking complicated businesses and reducing them to easy to navigate websites as well as social media marketing plans that fit a companies brand.
- NaseeR, CEO, Independent Music Label
Lisa works efficiently on her feet and the type of thinker that can create a Masterpiece from a simple plan. I look forward to our next project together.
- Cecilia R., Keynote Speaker & Executive Career Coach
This is Awesome! I am Sooooo excited!!!
- udemy Instructor Team
From all of us here at udemy, thank you for being such an amazing instructor! Since your first course joined the marketplace in April of 2013, we've been continually impressed by your expertise and inspired by your passion for teaching the world.
strong desire to wander and explore the world.Travel allows me to have a deeper understanding of people from every corner of the world,