A digital marketing pioneer with more than 18 years in the digital world, she has reshaped strategies for brands like MSN.com, Boost Mobile, Gatorade, Pepsi, FOX TV Studios, XBOX, H2O Africa (Water.org), MTV, and Toyota.
She developed film, television, and new media content for Madonna's Maverick Films, Ben Affleck and Matt Damon's LivePlanet, and the broadband entertainment channels Atom Films and ManiaTV. Lisa worked on films with Joel Silver, Paul Thomas Anderson, Adam Sandler, Sam Raimi, and Stan Lee, and with photographers Helmut Lang and Taryn Simon, and she was also a finalist in the Sony Pictures and Atom Films' 2002 Make Your Mark Competition.
Lisa's digital projects have included partnerships with the UN Millennium Project, Sony Pictures International, and National Geographic. She's developed content and game play for a number of "firsts", including; Sprint’s first multiplayer location-based game, PhoneTag, XBOX360's first original content, Gears of War: Race to E3, Nerd Kingdom's TUG a procedurally-generated, sandbox, role-playing game, and the first "in-world" news for the virtual world SecondLife.
Since 2010, Lisa has focused on rebuilding "Main St." She writes about Localism, co-founded First Friday Fort Mill, and works with small businesses to reclaim their stake in the community.
Lisa is also a contributing writer to The Mill Magazine, contributing author to LinkedIn for Business and Social Media Marketing: Write Up Your Tweet, and featured in AmericanExpress Open Forum, Intuit Small Business Blog, The New York Times, The Huffington Post, and on NPR.
She studied Entrepreneurship and Marketing through the MIT Sloan School of Management OCW Project and received her B.A. from the University of Central Florida.
The Naked Brand is a film about how corporations can help save the planet one small step at a time. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, looking great isn't enough. It's time to actually be great. Watch the full film to begin to understand how a small company can learn from and do better than big companies.
2014 was planes, trains, and automobiles (and buses) of travel. I visited the USA, Costa Rica, Panama, and France. A seemingly small list, but every month I traveled some place.
January started with an extended family visit from the holidays before jetting off to Costa Rica for a month where I met a lot of new people from all over the world.
February took me to Panama where I lost my sunglasses, saw friends from Costa Rica, met another friend on the bus back to San Jose after stealing her seat, and a return to Florida for more family time.
March was an interesting turning point. On March 1st, I went to Fort Mill, South Carolina to visit a college friend and her family for just over a week. Well... that trip lasted a wee bit longer than planned...
However, I did not stop traveling. The end of March, April, and May took me back to Florida for a week each month. My first trip to Asheville, NC was also in April.
At the end of June, I hopped the Megabus to Atlanta to fly to Los Angeles in order to help my best friend pack up her house for their big move.
July: An interesting lodge in the mountains where I encountered a hail storm, earthquake, and road closures with a possibility of mud slides. The month continued with a trip across the United States to upstate New York before returning to Fort Mill.
August: a trip to Florida followed by a trip back to upstate New York.
September: a birthday party in Mass.
October: another trip back to upstate New York.
November: another trip to Florida for a wedding.
December: the long train ride from Charlotte to New York City and a flight to Paris for the holidays.
strong desire to wander and explore the world.Travel allows me to have a deeper understanding of people culture and people.